Rose Bowl Loses Title Sponsor
by utesfan100 on Jun 21, 2010 2:22 PM EDT
in BCS News
1 comment
For the second time this off season a BCS bowl has lost their title sponsor. Citi will not renew thier contract under the changes required by ESPN. AT&T is listed as an interested party, possibly restoring the Rose Bowl's original presenter.
ESPN is looking to package BCS title sponsorship with some of their regular season advertising, likely their promotion of their BCS assets. The result is roughly a 33% increase in the cost of being a BCS title sponsor.
FedEx backed away from the Orange Bowl months ago and no replacement sponsor has been named for that game.
Allstate appears set to renew their rights to the Sugar Bowl and Tostitos is still in discussions about their sponsorship with the Fiesta Bowl. Both of these sponsors already advertise heavily during the regular season, so the increased costs for more regular season air time of the new sponsorship deals are more inline with their goals.
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Greedy bastards
It is not enough that they will get extra money from the few people who do not have cable and will sign up to get ESPN, but they want to make sponsors pay for a season package. I think the reason is because why should WE (ESPN who thinks they are entitled) have to mention a sponsor all season if we are only getting money for the game itself.
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